TOGETHER The use of the word "together" as an embedded command is a powerful relaxation technique that promotes the increase of your prospect's comfort level with your proposal. " Remember, you're not alone, we're in this thing, together." or "Think what we can accomplish, doing this together." Declaring togetherness without an objection from your prospect, makes it so, psychologically. The use of the word, "we" works the same way. Look at the embedded commands, "Here's what we're going to do..." or "What we should be doing now is..." This firm, yet subtle, type of guidance will effectively work on over 80% of all the people you wish to persuade. Remember Rule 11: "Lovingly, kind and gently, you tell them what to do!"  back to the 3 words  Additional Information