The Secret of the Talk/Listen Ratio

Earlier we learned that what you sound like is more important than what you say.

Well, Let's kick it up a notch, because...

"What you don't say is even more important
than what you sound like!"

What?

Yes, "What you don't say is even more important than what you sound like" because when you are not talking, you're listening! And listening is much more important than talking when you are attempting to persuade.

Think about it.

When your subject is talking, he gets a chance to express himself.

Never interrupt or cut short in any way the subject when he is talking.(Like looking at your watch)

In fact, we recommend that you write down things your subject says, even ask if he "minds if you take some notes" on what he is saying (because it is so important).

The Real Secret

Always exercise self control and allow the subjects adequate time to fully express themselves, knowing that the more they talk, the more likely they are to buy. Get them talking about their opinions and they will like you.

...if they like you, they will buy from you.

How you do it...

Ask them questions so that you can compliment them by writing down their answers.

Always establish at least a 50/50 talk/listen ratio with the majority of your 50% being used asking your subject questions that draw out his opinions and feelings about his problems , hopes, and plans, etc.
Then later on you can close by saying," Based on what you've told me, I'm going to suggest that you get involved..." It's much harder for your subject to object to something that is based on what he's told you earlier.

We believe that this secret technique of listening works so well, that if you model this behavior perfectly, are not selling something that you wouldn't buy yourself, and can establish a 60/40 Talk/Listen Ratio with your subjects routinely, then you won't be chasing your bills every month, You'll live where you want, drive what you want and work your own schedule.

"Good Listeners Are Always Rewarded."


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