T h e   T a b o o   L i s t Etched in Stone for a Thousand Good Reasons

"Sir" The word "Sir" made the taboo list early in our research when it became obvious that calling a subject "Sir" helped establish an uneven playing field. The persuader sounds and feels subservient to the subject. Counselor-style coercive persuading requires as even a playing field as is possible in order to create a co-operative climate between the parties. Never say the word Sir out loud within earshot of anyone who has the power to approve your plan of action!  Back to the taboo list  Additional Information  All the Secrets