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In the 1970's, Duke University's Psychology Department compiled this data after long-term experiments
in Neuro-linguistic-programming. All the words have been proven to evoke emotion in the listener. The theory runs along the lines of weaving as many of the words into your vocabulary as often as possible. Apparently, this was not lost on the major advertising agencies across the world, as we notice all 12 words represented strongly on all types of media. Salespeople have found using the words during closes especially helpful. |
