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The Taboo List was developed on the battlefields of a thousand appointments. Hammered out of the remains of fallen heros who didn't intend to NOT close their sales.
They just shot themselves in the foot too many times by saying certain words and phrases that inadvertently reduced their effectiveness.
These words are now known to create an unconscious negative response in the mind of the listener about buying whatever is being offered.
The list is interactive; just click on an item to get a full explanation of why and how it made the list. |
