How you sound is more important than what you say! As strange as this may seem to you at first, we believe that the power to persuade at any given moment is based more on how you sound, when you are talking, than what words you are actually saying. Believe It!  It's True. If you sound like a child when you're speaking, you will not win many arguments regardless of how brilliant your rhetoric is because children almost never win arguments about important matters with adults. The Real Secret: To win an argument with an adult, you must not just sound like another adult; you must sound like an adult in a special role that adults sometimes play. You must learn to sound like -- A Parent. We call this secret... "The Parental Tone" Mastering this technique is essential for using all the other secrets effectively.   The Real Secret of the Parental Tone.