The twelve most powerful words
in the English language.
(in precise descending order)

All these words evoke powerful emotions in the listener.
(That's why we see them repeatedly on all our packaging.)

Sprinkle them liberally into all your closing sequences.

1. YOU
2. MONEY
3. SAVE
4. NEW
5. EASY
6. LOVE
   7. DISCOVERY
  8. RESULTS
  9. HEALTH
10. PROVEN
11. GUARANTEE
12. FREE

"We guarantee you'll love the results. It's easy." - REP

 3 more special words